Images with impact have real power. Our reptilian brain interprets images almost instantly with emotions and instinct, while our grey matter takes time to transform letters into information. An image can convey complex and position writing that follows. Posts with images get more attention and engagement. Include images meaningful to the post and brand.

Blog posts with an image have the potential to capture attention and deepen the impact of your words. They get more engagement when shared than text-only posts. The key is to include relevant, high-quality images that you can legally use. Photos and illustrations that appear in a Google image search are not yours to use freely.

Working on website copy can feel limiting because there’s only so much space to hook your reader, yet you have so much to share. Luckily, there is a great opportunity to expand on your services… in a blog. Write posts that talk about specific projects and lessons learned or share client anecdotes so prospects can understand and see themselves.

One way I work is by editing provided content: fully written blog posts or bullet-point brain dumps. The gold is the client’s. Part of the value I add is filling in what I don’t know and what they take for granted, finding the perspective of their target audience and overall good writing practices.

I can't just hand over a Word doc. You need to use it responsibly. Blog posts are most successful when they look good, are shared well and thoroughly (including but not limited to social media) and have some kind of next step.

Sharing your genius through blog posts in different ways supports sales by building your reputation and awareness. It provides free value, which builds brand equity and your position in the marketplace. If it feels like advertising, it can make it all seem disingenuous and dull these effects.

Just writing articles creates new content and provides tasty snacks for search robots. However, you can make your posts work even harder for you by including keyphrases and applying on-page techniques to help Google view the page as important and rank it higher when the keyphrase is searched.

Facing a wall of text with no visual relief is likely to cause would-be readers to bounce. Unbroken text has never been appealing, which is why hierarchy of information is part of typography. Obvious sections with subheads, bullet points, and space between paragraphs is more visually pleasing and mentally easier to tackle.

Using your blog to share client stories, generate informal case studies or teach best practices is a great way to communicate the full breadth of what you have to offer and demonstrate you know what you are doing.

My clients often don’t have time to write, and perhaps it just doesn’t come naturally. Professionals and experts have much to share, but converting that into a compelling article is not easy. In addition to drawing out your value and skillfully writing the post, a ghostwriter is more like your audience than you are: they can provide an objective, layman’s perspective that helps your audience relate.

Having a few different styles in your back pocket will help reduce the feeling of reinventing the wheel every time you write a blog post. You don’t have to pick a style to stick with for all your posts. You can have a few in your arsenal and choose what works best for the topic. If you start by creating an outline, it’ll help you determine your intention and pick a format. There are more than this out there, but here are a few to get you thinking.

Build a target, then plan your approach. You may have several ideas, points and tips you wish to share. But you don’t know where to start writing. Or you spend hours banging out a stream of consciousness without focus. Develop a practice of planning it out before you start. Here’s how.

Blog posts are an opportunity to say everything you wish you could say on your website. These pages should be all about the reader and how you can help them. You can expand and build credibility in a blog post. Once you get going, it can be A LOT. So break it down into a series, which also keeps readers in your world longer.

Instead of guessing at what people want to hear from you, start by asking the question: “What do we want people to learn about?” If you look at it that way, you could pull topic ideas from relevant issues or changes, address common questions, and expound on your differentiator.

There’s paying work to do and tasks you enjoy more. Writing is one of the harder marketing activities, too. However, if you believe in the benefits of blogging, you know it helps you get more paid work in and tasks you enjoy. Make time with a few tricks.

Yes, blogging is still a thing. It may now share space with vlogs, TikToks, etc., but it is still very useful. Chances are your own recent search results included blog posts. What if search results served up your content? Other uses: build credibility, explain what you do in-depth, and generate social media fodder.