Kaos Group: Content Massage
Relating complex and highly customized services is a common challenge for experts. Explaining their deliverables and conveying true value in a few words is difficult. After struggling to voice KG’s superpowers for years, the founder asked me to clarify her core messaging and streamline existing content to attract more of their ideal clients. I reordered or rewrote website content, several blog posts and handouts to reflect her differentiator in a compelling and consistent way.
Content Audit
New Content Development
Article Writing
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“Faith ensured that the content was always focused, valuable, and impactful.”
“Faith helped me review and streamline extensive content from my website, blogs, handouts, and seminars. Faith worked collaboratively with me to ensure a consistent, clear message, develop specialized content and marketing materials, and refine processes for capturing and generating new content. She quickly understood my language and captured the tone I wanted to connect with my audience.
Faith demonstrated her expertise in working with passionate, sometimes direct, entrepreneurs. She fully grasped the vulnerable nature of the initial project, and once I saw her talents in action, we expanded into much more content. She adapted quickly to me as the passionate leader of my company and as a specialist in my field, all while being kind, quick, precise, and conscientious.
Faith ensured that the content was always focused, valuable, and impactful. Her strong marketing skills and business acumen were instrumental in bridging my communication gap with the world. I highly recommend her!”
– Deanne Keller, Kaos Group