Tag Archives: website design

10th Anniversary Part II: Big, Complex Projects

We Can Do Big, Complex Projects Really Well

Every time Lisa here hands me a back-up DVD of completed projects for my home collection, I’m amazed at the variety, volume and quality of work we’ve done. Over the past two-three years we’ve had the honour of doing some much more complex projects, with multiple pieces and deadlines. Continue reading

Posted in Advertising in Toronto, Building Rapport, Full Service Marketing, Marketing Agency Toronto, Never Stop Learning | Tagged , , , | 1 Comment

When’s a Good Time to Redo Your Website? Part V

People are looking at your website on a mobile device. Your site should at least work properly. I’ve seen many that are just mini versions of the full site, but I’ve seen some that don’t work at all, look completely broken. The best mobile websites are not just scaled down versions of their big brothers, but redesigned for the medium. The images are often minimized or deleted, the navigation may take up the whole screen as a list, or made to look like navigating an app looks. It’s simplified. Continue reading

Posted in B2B Marketing, Branding and Design, Full Service Marketing, Online Strategy, Web Development | Tagged , , , , | 1 Comment

When’s a Good Time to Redo Your Website? Part IV

Since the dawn of websites people have complained about the monthly contracts, cost and time lag of needing to get their web developers to make the smallest change to their sites. Until just a few years ago creating an environment where non-coders could easily update their website content required custom building of wysiwyg editors. That was expensive, especially if you had to integrate it with some special functionality. Now there are many great platforms to build on that make it much easier… Continue reading

Posted in B2B Marketing, Full Service Marketing, Online Strategy, Web Development | Tagged , , , , | 2 Comments

When’s a Good Time to Redo Your Website? Part III

Everyone can be an author now, no one wants to be broadcast to anymore, everyone wants to share theirs’ and read others’ opinions these days. Simple brochure sites that people just read through to see how great you are just don’t cut it anymore. Visitors expect more from their experience now and that can be done quite simply. Continue reading

Posted in B2B Marketing, Full Service Marketing, Online Strategy, Web Development | Tagged , , , , | 1 Comment

When’s a Good Time to Redo Your Website? Part II

B2Bs have been skeptical about the importance of being found on Google since the dawn of Google. They assume their website is an online brochure that only gets looked at by those who already know them, or have been referred to them and are just doing research. Not true any longer. Being findable is a minimum requirement.

There’s simply being findable (ex: not all Flash) and then there’s optimization. Continue reading

Posted in B2B Marketing, Full Service Marketing, Online Strategy, Web Development | Tagged , , , , | 2 Comments

When’s a Good Time to Redo Your Website? Part I

Content and Design is Out of Date
Content includes all information on your site – text, photos, links, news, etc. Is it time to update information about the company, staff photos? Are you offering new services or products that are not shown yet? You may have links to other resources that don’t work anymore, or more to add. A website with news from two years past always looks neglected and uncared for. Continue reading

Posted in B2B Marketing, Full Service Marketing, Online Strategy, Web Development | Tagged , , , , | 3 Comments

Design – More Important Than Ever

As part of our tenth anniversary, we reflect on things that have changed most in the past decade. What stands out (not surprisingly) is the digital revolution and the reduced call for print design. Some may think production now belongs … Continue reading

Posted in Building Rapport, Full Service Marketing | Tagged , , , | Leave a comment

You Built It, Now What?

Would you build a big, beautiful building in the wilds of the Greater Toronto Area and expect people to just stumble in? There’s a lot of competition out there and visitors want to be engaged. You need to give them a reason to go to your site. Five ways to drive people to your site… Continue reading

Posted in Advertising in Toronto, B2B Marketing, Business Growth and Change, Online Strategy, Web Development | Tagged , , , , | Leave a comment

Behind The Cost of Search Engine Optimization and PayPerClick

There are a number of things that can make your site more appealing to Google and therefore show up higher when prospects search your keywords. This ongoing care includes more than knowing the technology, but a whole lot of keeping up with and understanding what Google likes. It’s a specialty, an expertise that is separate from web development. Continue reading

Posted in B2B Marketing, Full Service Marketing, Web Development | Tagged , , , , | Leave a comment

The 10 Laws of Website Creation in 2011

If you want to create a website that is strategically smart AND helps you get better search engine (Google) rankings, we have come up with 10 things you should do to make your website a success. This list is a … Continue reading

Posted in B2B Marketing, Uncategorized, Web Development | Tagged , , , , | 1 Comment