Tag Archives: Web Development

The 10 Laws of Website Creation in 2011

If you want to create a website that is strategically smart AND helps you get better search engine (Google) rankings, we have come up with 10 things you should do to make your website a success. This list is a … Continue reading

Posted in B2B Marketing, Uncategorized, Web Development | Tagged , , , , | 1 Comment

What Does My Brochure Have to do With My Website?

Top five ways to ensure your marketing tools are working optimally. 1. Draw them up as a map with your goal (i.e. call for meeting) at the centre so you can visualize going from one to the next through the prospects’ eyes.
2. Establish basic strategy, like target audience and what you stand for up front, it will really help guide you when adding pieces down the road.
3. Every time you add a piece check that it’s consistent brand-wise with other marketing tools. Think design – colours, fonts and basic grid layout. Also think messaging, the way you talk about the company and it’s value proposition.
4. Ask yourself what you want prospects to do once they’ve seen the piece (i.e. call you, go to website, Tweet about you). Does it encourage them to do it? Can you make it more purposely drive prospects to the next part, or more parts of your funnel?
5. One of the best ways to maintain a strong map is to have all pieces worked on by the same person or group. That means, find a marketing company to help that understands your business and goals, who you work well with and can do it all so you aren’t bouncing from supplier to supplier, or doing it yourself. Continue reading

Posted in Business Growth and Change, Full Service Marketing | Tagged , , , , | Leave a comment

Website Strategy Integrating Social Media

Should website strategy be driven by social media, or should your social media activities drive your website strategy. Web 3.0 is very inspired by social media. See how the two can be integrated nicely. Continue reading

Posted in All-inclusive Marketing, Web Development | Tagged , , , , , , | 3 Comments