Tag Archives: social media

How is Social Media Effecting Brand Value?

I think this split in valuing is also occurring because so many people are participating in public dialogues about brands. Most of us use the internet to research before we buy and find thousands of real people’s opinions and feedback. We used to just buy into whatever we were told by advertisers. Now we have much more information available to develop our own opinions. Regarding the discrepancy – perhaps the people behind ‘financial market valuing’ aren’t paying enough attention to the public and or simply using out-moded metrics. Continue reading

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Social Media Success Seminar a BIG HIT

A way-back play-back. I am converting some old articles to blogs but I can’t even update this one. Read on and see how much has changed (or not) in less than four years. Thursday March 26, 2009 Rapport hosted a … Continue reading

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