Faith Seekings
Bill Tibbles
Terri Carson
Tom McGall
Tag Archives: linkedin
Opportunities Tech Firms Are Missing in Their Marketing
Most tech firms put a lot of emphasis on their technology, and not enough or zero on the service that goes with it. Many treat service as an after-thought, as an unimportant bit of data. By doing this they’re missing out on a chance to differentiate themselves and including sales-talk that’s meaningful to the end-user. Continue reading
Common Marketing Challenges of B2B Marketers – Part I
Some may argue that B2B companies often have a limited number of organizations that they can sell (or market) to, so they don’t require big budgets. Versus companies that are selling to the masses, it is true B2B marketers don’t require big budgets. However, the argument here is not for creating big budgets, but for allocating budgets that are big enough to allow your organization to “out shout” the competition. Continue reading
Social Media – How to Separate Personal From Business.
To help keep your company and it’s employees professional use of social media separate from personal, start with a plan so everyone has a clear picture of what you are trying to accomplish. Continue reading
Why B2Bs Should Care About Optimization (SEO)
Social media has created reasons to care about SEO from both ends of the spectrum. We know how prolific Google is for finding all kinds of information = if you generate content, people will find it. Second, social media makes it easy to get your content out there. Continue reading
How to Ask for Feedback
We encourage clients to run their marketing materials by an advisory board or, even better, ideal clients at a not too early stage. However, if you simply say “what do you think” the question is too open-ended. The breadth of feedback can be overwhelming and have you needlessly second-guessing yourself. Here are some tips on how to get the most useful input. Continue reading
They used to say it takes seven points of contact to make a sale…
It takes many points of contact to make a sale. These include everything from your business card and websites to personal appearances and that article you wrote for an industry association. Being bombarded by so many different kinds of messages, the more the merrier (different scope and means is great) and the more consistent the better. Continue reading
Where Do I Start When Creating a Brand Message?
A lack of consistency in marketing tools can create large gaps and even stop the trek through your marketing, on the way to your pre-sale action step. However, many businesses don’t know where to even begin identifying and building their brand character. Besides hiring pros, there are a couple things you can do internally to get an idea of the right direction. Continue reading
Website Strategy Integrating Social Media Part II
Consider social media activities not just part of your web strategy, but overall strategy. Like all the pieces of your marketing map, when moving from one thing to the next there are many opportunities to strengthen that connection. When moving from Twitter to your website, what do they see when they land that creates continuity? Continue reading
Website Strategy Integrating Social Media
Should website strategy be driven by social media, or should your social media activities drive your website strategy. Web 3.0 is very inspired by social media. See how the two can be integrated nicely. Continue reading
