Tag Archives: full service marketing firm toronto

How Many Points of Contact to Make a Sale?

They used to say it takes seven points of contact to make a sale. That number has increased drastically in recent years due to the number of additional messages we are bombarded with everyday on the internet (went from 300 … Continue reading

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When’s a Good Time to Redo Your Website? Part III

Everyone can be an author now, no one wants to be broadcast to anymore, everyone wants to share theirs’ and read others’ opinions these days. Simple brochure sites that people just read through to see how great you are just don’t cut it anymore. Visitors expect more from their experience now and that can be done quite simply. Continue reading

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Design Challenge: Understanding and Optimizing the Experience

Both mobile as a new medium, and a much deeper expectation of websites by very sophisticated users, means designers have to think in new dimensions, the experience and journey of the user being key. Continue reading

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Design – More Important Than Ever

As part of our tenth anniversary, we reflect on things that have changed most in the past decade. What stands out (not surprisingly) is the digital revolution and the reduced call for print design. Some may think production now belongs … Continue reading

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You Built It, Now What?

Would you build a big, beautiful building in the wilds of the Greater Toronto Area and expect people to just stumble in? There’s a lot of competition out there and visitors want to be engaged. You need to give them a reason to go to your site. Five ways to drive people to your site… Continue reading

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