Tag Archives: full service marketing

The Big Three – Social Media 101

Wikipedia defines Social media as information content created by people using highly accessible and scalable publishing technologies. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information. … Continue reading

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Getting it done. What’s holding you back?

What marketing pieces are sitting “in limbo” at your company? Do you have a website that needs re-doing—perhaps in the works but not complete? A direct mail campaign stuck in “creative”, a social media strategy you haven’t implemented, a tag … Continue reading

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I thought we had a plan?

Spending time and money on a marketing plan is a good idea for three main reasons: Commitment to what you are doing and when Assigning responsibility for making those things happen Knowing how much it will cost and how you’ll … Continue reading

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10th Anniversary Part II: Big, Complex Projects

We Can Do Big, Complex Projects Really Well

Every time Lisa here hands me a back-up DVD of completed projects for my home collection, I’m amazed at the variety, volume and quality of work we’ve done. Over the past two-three years we’ve had the honour of doing some much more complex projects, with multiple pieces and deadlines. Continue reading

Posted in Advertising in Toronto, Building Rapport, Full Service Marketing, Marketing Agency Toronto, Never Stop Learning | Tagged , , , | 1 Comment

Have You Looked at Your Website on a Smartphone?

Some look like mini versions of the full site, but some completely break, especially older websites and Flash (on iThings). You may think people aren’t looking at your site on mobile devices but that’s absolutely wrong. Statistics show that smartphones are outnumbering plain cell phones by huge quantities now. How Can You Get Mobile Friendly Without Redoing the Whole Site? Continue reading

Posted in B2B Marketing, Mobile Marketing, Online Strategy, Web Development | Tagged , , , , | 3 Comments

Celebrating Ten Years… Back to Basics

Rapport celebrates it’s tenth anniversary this March which, of course, inspires much navel-gazing. I have been thinking about what got us here. What are we best at? Look how much has changed in the last 10 years! How we can continue building on that success in this changing world? Continue reading

Posted in Branding and Design, Building Rapport, Business Growth and Change, Full Service Marketing | Tagged , , , | 3 Comments

Great Design & Communication Is All About the People

The 80/20 Factor: in a nutshell, it states that at any given time in our industry, 80% of design and communications will not be as strategically correct or well executed as the smaller 20% of work that is truly relevant and appealing to its target audience. The communications people who are able to achieve and help clients benefit from high calibre communications are a rare breed. Continue reading

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Make Your Tradeshow a Sales Success!

Lots of companies make what I would call half-hearted attempts at tradeshows thinking they’ll just test the waters. They get a not-so-great response and feel it’s not worth it, they’ll never do it again. They may be missing out on some great opportunities. If you’re going to try it, follow these five steps. Do so as professionally as possible, it’ll make the pay-off on the overall investment much higher. Continue reading

Posted in Branding and Design, Marketing Strategy, Never Stop Learning, Tradeshows, Uncategorized | Tagged , , , , | Leave a comment

Making Time for Social Media

One of the biggest criticisms of social media is the amount of time it appears to take to get involved in it. The platforms may be ‘free’ to use, but time is money and definitely a roadblock to companies getting involved, especially when there’s not a lot of hard evidence of the ROI, especially for B2Bs. However, we believe social media activity is important as part of a complete marketing map. And, with a little planning, it doesn’t have to be a big time suck for B2Bs. Continue reading

Posted in All-inclusive Marketing, B2B Marketing, Building Rapport, Social Media Marketing, Web Development | Tagged , , , | Leave a comment

How do you know you’re doing enough marketing?

Having a plan allows you to not only reassure yourself you are doing enough, but also support the sales team by making sure they have what they need and they are using their tools effectively. Continue reading

Posted in Building Rapport, Marketing Strategy, Never Stop Learning, Online Strategy, Social Media Marketing, Uncategorized | Tagged , , , , | Leave a comment