Faith Seekings
Bill Tibbles
Terri Carson
Tom McGall
Tag Archives: business-to-business marketing
10th Anniversary: Top Ten Things Learned, Part IV
I know from our own experience that nothing beats people talking about you and telling people who trust them they should consider hiring you. However, the referred prospects need to see for themselves that you live up to the positive words of your referral source. They need to see a website and perhaps other marketing tools that confirm your legitimacy, professionalism and provide a bit
more information – understand what you can do for them. Continue reading
Making Time for Social Media
One of the biggest criticisms of social media is the amount of time it appears to take to get involved in it. The platforms may be ‘free’ to use, but time is money and definitely a roadblock to companies getting involved, especially when there’s not a lot of hard evidence of the ROI, especially for B2Bs. However, we believe social media activity is important as part of a complete marketing map. And, with a little planning, it doesn’t have to be a big time suck for B2Bs. Continue reading
