Faith Seekings
Bill Tibbles
Terri Carson
Tom McGall
Tag Archives: branding
How do you know you’re doing enough marketing?
Having a plan allows you to not only reassure yourself you are doing enough, but also support the sales team by making sure they have what they need and they are using their tools effectively. Continue reading
Panel Discussion Recap: Driving Corporate Growth Through Your Brand
We had a great seminar last Tuesday morning (June 21, 2011) with panelists Bruce Croxon, the founder of Lavalife, Joseph Pileggi, Director of Client Services at Thomson, Rogers Barristers and Solicitors, Terri Carson, Brand & Marketing Strategist, Rapport, Sandra McEwan, Vice President, Valuations Practice, PricewaterhouseCoopers LLP and moderator Faith Seekings. See the Top Brand Tips for Growth. Continue reading
Can Good Design Have A Positive Impact On Your Bottom Line?
Today’s consumers, whether they fall into the B2B or B2C category, have an extremely well-developed sense of what constitutes appealing design. And while they cannot always articulate what it is about a well-designed piece of communication or campaign that attracts their attention and interest, they know what they like, and more importantly they know, and tend to avoid what they don’t like. Continue reading
Hiring a Design Firm is a Leap of Faith.
I’ve had a number of prospective clients who’ve had a negative experience working with a design firm or marketing company in the past. However, there’s only so much time we can spend and efforts we can make to win your trust if you’re just not ready. Take your time, but eventually you just have to take the leap and let us try. Continue reading
Creating a tagline for Toronto…
I was recently approached by fellow branders; Ken and Ian from Blueprint with a fun opportunity. Blueprint approached five Toronto agencies including us, with less than five days to deliver. See ours and the others in the full article here: http://bit.ly/b63PX4 Which is your favourite? Continue reading
A Re-branding Project Plan
Most firms need to re-brand at some point, especially after the first 5 – 10 years in business. How should you approach this and what should you expect from your design firm as a project plan. I not only re-brand clients regularly, but I’ve done it myself. Once you’ve decided to rebrand (see past post The Right Time to Re-brand), what would the steps involved be? All design firms will have their own processes and approach, but would likely include the same basic principles as ours. Continue reading
Top 10 Elements Often Lacking in Marketing Materials.
Many marketing tools are missing some basic things that can make a huge difference. How many of them are lacking in yours? Continue reading
Where Do I Start When Creating a Brand Message?
A lack of consistency in marketing tools can create large gaps and even stop the trek through your marketing, on the way to your pre-sale action step. However, many businesses don’t know where to even begin identifying and building their brand character. Besides hiring pros, there are a couple things you can do internally to get an idea of the right direction. Continue reading
