Tag Archives: brand value
How is Social Media Effecting Brand Value?
Posted on July 1, 2009 by Faith Seekings
I think this split in valuing is also occurring because so many people are participating in public dialogues about brands. Most of us use the internet to research before we buy and find thousands of real people’s opinions and feedback. We used to just buy into whatever we were told by advertisers. Now we have much more information available to develop our own opinions. Regarding the discrepancy – perhaps the people behind ‘financial market valuing’ aren’t paying enough attention to the public and or simply using out-moded metrics. Continue reading →
Posted in Big World Marketing | Tagged All-inclusive Marketing, brand value, Rapport, social media, the new marketing and PR, Toronto | 1 Comment