Hiring – especially for the first time – can be one of the scariest moves as an entrepreneur. Rapport currently has nine crew on top of me, and the dog. I’ve had a lot of experience with this and, though was lucky to find really great people, learned a few things along the way.
– Try prospects out on a project or two before committing.
– Define the need/position first, then find the right person.
– Personality and ‘fit’ into culture is as important as skill.
– Be open to them doing things differently then you and let them shine. Continue reading
Posted in Building Rapport, Business Growth and Change, Never Stop Learning, Uncategorized
Tagged All-inclusive Marketing, B2B marketing, full service marketing, graphic design, hiring, team building marketing, Toronto, websites
Some may argue that B2B companies often have a limited number of organizations that they can sell (or market) to, so they don’t require big budgets. Versus companies that are selling to the masses, it is true B2B marketers don’t require big budgets. However, the argument here is not for creating big budgets, but for allocating budgets that are big enough to allow your organization to “out shout” the competition. Continue reading
Many marketing tools are missing some basic things that can make a huge difference. How many of them are lacking in yours? Continue reading
We encourage clients to run their marketing materials by an advisory board or, even better, ideal clients at a not too early stage. However, if you simply say “what do you think” the question is too open-ended. The breadth of feedback can be overwhelming and have you needlessly second-guessing yourself. Here are some tips on how to get the most useful input. Continue reading
Marketing to women, There are ten top tips, in which you will find as you read through it is, there is a high level of interconnectivity between all of these characteristics. Continue reading
To be creative it takes inspiration, teamwork with multiple creative specialists and understanding the principles of sales. Bill discusses how Rapport covers this as a full-service business-to-business graphic design and marketing firm in Toronto. Continue reading
I didn’t set out to build the graphic design and marketing firm I have now, I was just looking for a job. Life had thrown me a detour and I found something even better. Continue reading
A lack of consistency in marketing tools can create large gaps and even stop the trek through your marketing, on the way to your pre-sale action step. However, many businesses don’t know where to even begin identifying and building their brand character. Besides hiring pros, there are a couple things you can do internally to get an idea of the right direction. Continue reading