Faith Seekings
Bill Tibbles
Terri Carson
Tom McGall
Category Archives: Marketing and Sales
Sales and Creative Services Belong Together
You paid for creative services, placed an ad, mailed the brochure, created a spectacular website and e-marketing campaign. Now it’s finally happened — you get a lead. Then what? Believe it or not, almost 50% of all inbound sales leads … Continue reading
Should Your Company Messaging Sell You or the Category
An important part of your marketing is the overall company messaging, which should change slightly based on audience segmentation. I first learned about this through Michel Neray from Essential Message in a section on sales techniques. The idea is to … Continue reading
