Monthly Archives: March 2013

Your Digital Marketing Strategy; Are you there yet?

With all the trend reports talking about the age of digital marketing strategy, many companies are asking, “should we be doing more?” or even if they’re in the digital game. The first thing to remember is “digital marketing strategy” should … Continue reading

Posted in B2B Marketing, Marketing Strategy, Online Strategy | Leave a comment

Should Your Company Messaging Sell You or the Category

An important part of your marketing is the overall company messaging, which should change slightly based on audience segmentation. I first learned about this through Michel Neray from Essential Message in a section on sales techniques. The idea is to … Continue reading

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Tradeshow Design – the booth is Just the Beginning

Venturing into the world of tradeshows can be an expensive experiment if you’re not prepared to optimize it. Many are blown away by the cost of just participating and focus on the space they need to fill – tradeshow design. … Continue reading

Posted in Brand Management, Marketing Strategy, Tradeshows | Tagged | Leave a comment