Monthly Archives: February 2013

When to Use Creative Design Services

There are many different kinds of marketing-category firms out there, making it tough to decide which kind is right for your needs. Choosing wrong could mean you’re paying too much for services you don’t need, or being under-serviced by a … Continue reading

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Discovering Your ‘Brand’

How to build stability and growth for your company’s services. Brand is the emotional connection between a company and its clients. More than just a logo, brand is reflected in everything you do, across every mode of communication. Consider one … Continue reading

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If Content is King Graphic Design is Queen in Toronto

One of the biggest marketing challenges today is coming up with high quality content. A result is many people underestimate the importance of graphic design, especially in a city like Toronto. I visited a prospect who has been doing all of … Continue reading

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How Many Points of Contact to Make a Sale?

They used to say it takes seven points of contact to make a sale. That number has increased drastically in recent years due to the number of additional messages we are bombarded with everyday on the internet (went from 300 … Continue reading

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The Big Three – Social Media 101

Wikipedia defines Social media as information content created by people using highly accessible and scalable publishing technologies. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information. … Continue reading

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Getting What You Need from Graphic Design Agencies

Marketing Directors often say finding great graphic design agencies to work with is really difficult. It starts with the painful learning curve and wanting to reinvent the wheel. Additional complaints include slow responsiveness, lack of communication and attention to detail, … Continue reading

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How to make your blog popular even if you’re not a writer

You have a great idea for a blog. Do you sit down and slave over a new post only to feel like no one is reading your it? If you’re spending a lot of time writing articles and giving away … Continue reading

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8 Tips for Choosing a Design Firm

How to choose a marketing or design firm, and what to expect. Working with creative people is different than working with many business consultants or suppliers. They typically dress and act more casually and express themselves more colourfully. They also … Continue reading

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