Rebrand, Identity, Print & Packaging Design
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Challenge: To update a weak and dated gourmet food company identity with label designs that differed greatly across their product lines, to make them stand out and compete as a unified brand on store shelves.
Solution: We updated the original sun and moon concept in the logo using much stronger lines, type and colours. We then applied it to, and designed a new label system, with a consistent look across all products.
Delivered: Logo, stationery, product labels, brochure and minor website update.
Results: The re-branding and new look to the label gave the company a professional and competitive identity. The products are now in stores they couldn’t get in before and new customers are re-ordering faster. This is always a good indication for retailers as it shows that these products sell.