Rebranding, Advertising Campaign, Identity & Website Design
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Challenge: The client needed to maintain their position in the market during the downturn in the construction industry. With a twenty year old logo that was looking very tired, they decided to rebrand and develop a new advertising campaign. Their clients are all in the construction industry.
Solution: We designed the new logo to be modern and masculine, modelling it on the automobile industry style, while maintaining the elements of the polar bear and circle. A complete new advertising campaign and support material was built around ‘The Atlas Polar Quality Edge’ and ‘It’s All About Quality’ tag lines. This reinforced the client as the source, the product, and the service as being the best in the market. Thus positioning them as the people to call supporting the reason for buying the best is not only the product but what stands behind the product.
Delivered: Logo in all formats, stationery, style guide, new ad campaign ready for publication, building signage and website design. We are now in the process of updating all their brochures and other marketing materials with the new look.
Results: The new brand and campaign have been very well received. In fact, many of the lines they carry and other companies in their group want all their material redesigned.