Monthly Archives: March 2012

10th Anniversary Part I: Clients want design that builds business!

You hire a creative firm for one main reason – to improve your business. Whether it’s a design firm, a full service marketing company, ad agency or web development firm, you are looking to increase business, your market share. That being said, the prettiest, coolest, wittiest most clever creative work does you no good if it’s not aligned with business objectives and lead prospects to take action. Continue reading

Posted in All-inclusive Marketing, B2B Marketing, Brand Management, Building Rapport, Marketing Strategy | Tagged , , , , | Leave a comment

When’s a Good Time to Redo Your Website? Part IV

Since the dawn of websites people have complained about the monthly contracts, cost and time lag of needing to get their web developers to make the smallest change to their sites. Until just a few years ago creating an environment where non-coders could easily update their website content required custom building of wysiwyg editors. That was expensive, especially if you had to integrate it with some special functionality. Now there are many great platforms to build on that make it much easier… Continue reading

Posted in B2B Marketing, Full Service Marketing, Online Strategy, Web Development | Tagged , , , , | 2 Comments

Website Videos: A New Way to be Found Online

Ignore DAO marketing at your peril! When properly set up, search engines pick up your web content in all forms that isn’t text-file based: videos, animation, podcasts, message boards, maps, images. Putting a video on your website, for example, can seriously increase your search visibility and ranking position. Continue reading

Posted in Never Stop Learning, Online Strategy, Social Media Marketing, Uncategorized, Web Development | Tagged , , , , | 1 Comment

When’s a Good Time to Redo Your Website? Part III

Everyone can be an author now, no one wants to be broadcast to anymore, everyone wants to share theirs’ and read others’ opinions these days. Simple brochure sites that people just read through to see how great you are just don’t cut it anymore. Visitors expect more from their experience now and that can be done quite simply. Continue reading

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Building a Strong Brand

Brand is reflected in every interaction the outside world has with your company. It’s the emotional connection your audience has with your company. Building a really strong brand takes a lot of work. Any designer worth their salt can create a nice looking logo, but that won’t get far on its own. Continue reading

Posted in Brand Management, Branding and Design, Building Rapport, Business Growth and Change, Full Service Marketing | Tagged , , , , | 1 Comment

When’s a Good Time to Redo Your Website? Part II

B2Bs have been skeptical about the importance of being found on Google since the dawn of Google. They assume their website is an online brochure that only gets looked at by those who already know them, or have been referred to them and are just doing research. Not true any longer. Being findable is a minimum requirement.

There’s simply being findable (ex: not all Flash) and then there’s optimization. Continue reading

Posted in B2B Marketing, Full Service Marketing, Online Strategy, Web Development | Tagged , , , , | 2 Comments