Monthly Archives: September 2011

The True Value Of Relationships

One of the the things that everyone in the communications industry has to deal with on a fairly regular basis is justifying costs to their clients… even when it builds their business, enhances their corporate identity and provides an excellent ROI. Continue reading

Posted in Advertising in Toronto, Big World Marketing, Building Rapport | 1 Comment

Making Time for Social Media

One of the biggest criticisms of social media is the amount of time it appears to take to get involved in it. The platforms may be ‘free’ to use, but time is money and definitely a roadblock to companies getting involved, especially when there’s not a lot of hard evidence of the ROI, especially for B2Bs. However, we believe social media activity is important as part of a complete marketing map. And, with a little planning, it doesn’t have to be a big time suck for B2Bs. Continue reading

Posted in All-inclusive Marketing, B2B Marketing, Building Rapport, Social Media Marketing, Web Development | Tagged , , , | Leave a comment