Monthly Archives: May 2010

Blogging for Professional Services: Make a Plan and Make it Easy

Professional services firms are full of subject matter experts that can gain interest and help clients and prospects by blogging about the things that their clients care about. Except those same experts are often getting paid $500- $1,000 an hour (or more) to do client work. And if the marketing budget includes internal time…things can get really expensive, quickly. Or if the professionals in the firm don’t think blogging helps build business, the challenges can be even greater. Continue reading

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What It Takes To Be Creative

To be creative it takes inspiration, teamwork with multiple creative specialists and understanding the principles of sales. Bill discusses how Rapport covers this as a full-service business-to-business graphic design and marketing firm in Toronto. Continue reading

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The Accidental Entrepreneur

I didn’t set out to build the graphic design and marketing firm I have now, I was just looking for a job. Life had thrown me a detour and I found something even better. Continue reading

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