Monthly Archives: March 2010
Social Media: How Much of it is Hype?
There’s been a lot of hype around adding social media to a company’s marketing plan. But, before you jump in, investigate how your target audience is really using it (or not) so that, like all other marketing efforts, you’ll find the best way to get the most impact. Continue reading
Why Face to Face Presentations Work
When a creative professional presents the client fewer options face-to-face along with a well thought-out rationale (as opposed to sending multiple options via email), it sets the stage for a more productive relationship going forward and establishes better rapport. Continue reading
Website Strategy Integrating Social Media
Should website strategy be driven by social media, or should your social media activities drive your website strategy. Web 3.0 is very inspired by social media. See how the two can be integrated nicely. Continue reading