Faith Seekings
Bill Tibbles
Terri Carson
Tom McGall
Monthly Archives: July 2009
Finding Clarity
At Rapport we do a brand positioning session where we ask clients a number of questions about what they actually do, their ideal clients, how they find them, their goals, what makes them different. We go through lists of words … Continue reading
Do I Still Need a Traditional Website?
I have a colleague who I have coffee with when he’s in Toronto. Recently he told me how although he had been skeptical about blog ROI, once he started one the traffic to his company website went from a few … Continue reading
How is Social Media Effecting Brand Value?
I think this split in valuing is also occurring because so many people are participating in public dialogues about brands. Most of us use the internet to research before we buy and find thousands of real people’s opinions and feedback. We used to just buy into whatever we were told by advertisers. Now we have much more information available to develop our own opinions. Regarding the discrepancy – perhaps the people behind ‘financial market valuing’ aren’t paying enough attention to the public and or simply using out-moded metrics. Continue reading
