Monthly Archives: May 2009

Top Marketing Challenges of B2Bs

B2Bs Have a LOT More Competition Think about how few soft drinks struggle for market-share compared with how many accounting firms, IT support or financial services companies compete in just one city. Differentiation for the B2B company is a daunting … Continue reading

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Diversifying with Consistency

Your marketing efforts should be spread across a few different communication channels to better your chances of effectively reaching your target audience. Sounds pretty obvious, doesn’t it? Just common sense. Create a brochure, place an ad here, send an e-newsletter … Continue reading

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Diversify Your Impressions

Think about diversity and all the creative ideas and interesting results it brings into the world. My inspiration project is from a client who specializes in diversity in the workplace and the media. They wanted an interesting way to share … Continue reading

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Remembering thank you

Rapport’s branding was inspired on the value our firm places on good client relationships. We appreciate our clients who bring us their business over and over again, and we value those who refer others to us. We also continue to … Continue reading

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