Tag Archives: web strategy

You Built It, Now What?

Would you build a big, beautiful building in the wilds of the Greater Toronto Area and expect people to just stumble in? There’s a lot of competition out there and visitors want to be engaged. You need to give them a reason to go to your site. Five ways to drive people to your site… Continue reading

Posted in Advertising in Toronto, B2B Marketing, Business Growth and Change, Online Strategy, Web Development | Tagged , , , , | Leave a comment

Website Strategy Integrating Social Media Part II

Consider social media activities not just part of your web strategy, but overall strategy. Like all the pieces of your marketing map, when moving from one thing to the next there are many opportunities to strengthen that connection. When moving from Twitter to your website, what do they see when they land that creates continuity? Continue reading

Posted in All-inclusive Marketing, Never Stop Learning, Web Development | Tagged , , , , , , | 2 Comments