Tag Archives: social media strategy

Website Strategy Integrating Social Media Part II

Consider social media activities not just part of your web strategy, but overall strategy. Like all the pieces of your marketing map, when moving from one thing to the next there are many opportunities to strengthen that connection. When moving from Twitter to your website, what do they see when they land that creates continuity? Continue reading

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Social Media: How Much of it is Hype?

There’s been a lot of hype around adding social media to a company’s marketing plan. But, before you jump in, investigate how your target audience is really using it (or not) so that, like all other marketing efforts, you’ll find the best way to get the most impact. Continue reading

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