Your Brand is unique. Your name should be too. So please don’t add to the infinite number of names that copycat Apple’s system of names starting with i. Same goes for anything ending in -ia, -opia, –licious or –city, which were inspired by the likes of Expedia, Fruitopia, Bootylicious and Travelocity, but have now been done. To death. They’re just not differentiating anymore. If you have any names like these on your shortlist, cross them out or risk sounding stale and contrived. Continue reading →