Faith Seekings
Bill Tibbles
Terri Carson
Tom McGall
Tag Archives: Marketing
Blogging for Professional Services: Make a Plan and Make it Easy
Professional services firms are full of subject matter experts that can gain interest and help clients and prospects by blogging about the things that their clients care about. Except those same experts are often getting paid $500- $1,000 an hour (or more) to do client work. And if the marketing budget includes internal time…things can get really expensive, quickly. Or if the professionals in the firm don’t think blogging helps build business, the challenges can be even greater. Continue reading
They used to say it takes seven points of contact to make a sale…
It takes many points of contact to make a sale. These include everything from your business card and websites to personal appearances and that article you wrote for an industry association. Being bombarded by so many different kinds of messages, the more the merrier (different scope and means is great) and the more consistent the better. Continue reading
Where Do I Start When Creating a Brand Message?
A lack of consistency in marketing tools can create large gaps and even stop the trek through your marketing, on the way to your pre-sale action step. However, many businesses don’t know where to even begin identifying and building their brand character. Besides hiring pros, there are a couple things you can do internally to get an idea of the right direction. Continue reading
The Right Time to Rebrand?
You started a business a few years ago, maybe just testing the waters. When just starting ‘marketing budget’ is not in your vocabulary, but know you need basic tools like a website and business cards. So, you get them done … Continue reading
Think of Your Marketing Tools Like a Journey to a Sale
When we start from the beginning with a new client we create a number of pieces at once. But as a brand matures, marketing tools are often created one item at a time. This can be a problem if we … Continue reading
Something Fun and Creative for a Holiday Greeting
Creating A Special Holiday Card This year at Rapport we decided to use our talent and resources to do something special for our holiday card. It allowed us to be purely creative – it didn’t have to be practical or … Continue reading
Social Media Philosophy for All-inclusive Marketing
Getting Your Feet Wet Many of our clients are beginning to explore the world of social media, adding it into their marketing map. They’re looking to Rapport for guidance and coaching on how they should begin this, where to spend … Continue reading
Moving Means Change
Moving = Change Now is a good time for review There are several issues to address when you’re moving into a new office space. For example, you’ll need to consider having your stationery updated, perhaps a new sign made for … Continue reading
Getting Your Marketing Done
Throughout my years in business I have noticed some clients have more difficulty than others in getting their marketing done. What seems like a small bit of feedback takes months. One in particular teases me and himself for my having … Continue reading
