The best fuel for sales momentum: deliver a great experience. For clients, a great experience is essential to keep them coming back and prompting them to refer you to others. When we had clients interviewed as part of our own re-branding and saw that good design and competitive rates were just table-stakes. What they loved about us was the relationship, how easy it was to work with us and how well taken care of they were. That may sound soft, but remember the negative stereotypes I was up against – it was huge and wonderful to have that reputation. Continue reading →