Tag Archives: marketing management

Build a Great Team to Get More Stuff Done By Doing Less.

We have geared our entire modus operandi to helping our clients get things done, their marketing in particular.
Not just for the sake of ticking them off their to do list. But for the sake of building their customer relationships, creating awareness, tying up loose communication ends, taking advantage of tactical opportunities…in short, whatever is require to move their business forward. Continue reading

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If you can’t measure it, are you wasting your money?

Research scientists have a saying—“if you can’t measure it, you can’t count it.” No assumptions, guesswork or spidey sense—either you have the data to back your claim, or you don’t make it. Should the same principle apply to your marketing efforts?
Yes, mostly, but with some caveats.
Marketing ROI draws its conclusions using measures that are quantitative—how many, how much—as well as qualitative—what did people feel, experience. Continue reading

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