Tag Archives: marketing for business-to-business

10th Anniversary Part II: Big, Complex Projects

We Can Do Big, Complex Projects Really Well

Every time Lisa here hands me a back-up DVD of completed projects for my home collection, I’m amazed at the variety, volume and quality of work we’ve done. Over the past two-three years we’ve had the honour of doing some much more complex projects, with multiple pieces and deadlines. Continue reading

Posted in Advertising in Toronto, Building Rapport, Full Service Marketing, Marketing Agency Toronto, Never Stop Learning | Tagged , , , | 1 Comment

Your Website is a Sales Tool, Make it Work Hard.

Unlike their B2C counter-parts, many B2Bs treat their websites as an online brochure. While it should showcase all that is unique about your company and express what you have to offer, it should also be treated as a lead generating tool with a focus on conversion. Continue reading

Posted in Full Service Marketing, Online Strategy, Web Development | Tagged , , , | Leave a comment