Faith Seekings
Bill Tibbles
Terri Carson
Tom McGall
Tag Archives: marketing agency toronto
When’s a Good Time to Redo Your Website? Part V
People are looking at your website on a mobile device. Your site should at least work properly. I’ve seen many that are just mini versions of the full site, but I’ve seen some that don’t work at all, look completely broken. The best mobile websites are not just scaled down versions of their big brothers, but redesigned for the medium. The images are often minimized or deleted, the navigation may take up the whole screen as a list, or made to look like navigating an app looks. It’s simplified. Continue reading
When’s a Good Time to Redo Your Website? Part II
B2Bs have been skeptical about the importance of being found on Google since the dawn of Google. They assume their website is an online brochure that only gets looked at by those who already know them, or have been referred to them and are just doing research. Not true any longer. Being findable is a minimum requirement.
There’s simply being findable (ex: not all Flash) and then there’s optimization. Continue reading
Have You Looked at Your Website on a Smartphone?
Some look like mini versions of the full site, but some completely break, especially older websites and Flash (on iThings). You may think people aren’t looking at your site on mobile devices but that’s absolutely wrong. Statistics show that smartphones are outnumbering plain cell phones by huge quantities now. How Can You Get Mobile Friendly Without Redoing the Whole Site? Continue reading
When to Outsource Marketing
In the growth cycle of a firm it’s normal to start outsourcing various needs, from bookkeeping to marketing firms, when you cross a certain threshold. The decision as to when to do it usually comes down to capacity and skill. Even in larger companies, the responsibility may fall on an office manager or controller, someone without a marketing head and other important work to do. Continue reading
Make Your Tradeshow a Sales Success!
Lots of companies make what I would call half-hearted attempts at tradeshows thinking they’ll just test the waters. They get a not-so-great response and feel it’s not worth it, they’ll never do it again. They may be missing out on some great opportunities. If you’re going to try it, follow these five steps. Do so as professionally as possible, it’ll make the pay-off on the overall investment much higher. Continue reading
Getting Your Team Onboard With Your Brand
We hear many people express frustration that their employees, particularly their salespeople don’t utilize the brand properly. This often happens because they haven’t bought into it, it’s too difficult or they simply don’t know enough about it. Continue reading
Who Can and Can’t Do Websites?
To me, the development is the easy part. About 90% of websites are pretty straightforward – versus a bank with a zillion customer logins, high security, connecting to huge systems, etc. With great tools like WordPress – which we’re using a lot – most sites don’t need to be built by a specialty firm, just a good coder. It’s so 2005 to think only web developers can create websites. Any truly full-service communications company should be able to incorporate websites and digital marketing into your plan and make them work hard for you. Continue reading
Behind The Cost of Search Engine Optimization and PayPerClick
There are a number of things that can make your site more appealing to Google and therefore show up higher when prospects search your keywords. This ongoing care includes more than knowing the technology, but a whole lot of keeping up with and understanding what Google likes. It’s a specialty, an expertise that is separate from web development. Continue reading
Panel Discussion Recap: Driving Corporate Growth Through Your Brand
We had a great seminar last Tuesday morning (June 21, 2011) with panelists Bruce Croxon, the founder of Lavalife, Joseph Pileggi, Director of Client Services at Thomson, Rogers Barristers and Solicitors, Terri Carson, Brand & Marketing Strategist, Rapport, Sandra McEwan, Vice President, Valuations Practice, PricewaterhouseCoopers LLP and moderator Faith Seekings. See the Top Brand Tips for Growth. Continue reading
Don’t Be Afraid to Focus
We find that often once the ideal is defined, clients are reluctant to gear marketing to them. The reason is that occasionally a great client/customer comes along that does not fit into the definition, and they’re afraid of pushing them away by focussing marketing efforts on the definition. Focus on attracting what you want and the rest is gravy. Continue reading
