Tag Archives: hiring a marketing firm

When to Outsource Marketing

In the growth cycle of a firm it’s normal to start outsourcing various needs, from bookkeeping to marketing firms, when you cross a certain threshold. The decision as to when to do it usually comes down to capacity and skill. Even in larger companies, the responsibility may fall on an office manager or controller, someone without a marketing head and other important work to do. Continue reading

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Great Design & Communication Is All About the People

The 80/20 Factor: in a nutshell, it states that at any given time in our industry, 80% of design and communications will not be as strategically correct or well executed as the smaller 20% of work that is truly relevant and appealing to its target audience. The communications people who are able to achieve and help clients benefit from high calibre communications are a rare breed. Continue reading

Posted in Brand Management, Building Rapport, Marketing Agency Toronto, Marketing Strategy, Never Stop Learning | Tagged , , , , | Leave a comment