Tag Archives: graphic design

What does ‘rapport’ mean to you?

A fun exercise for Rapportians – Using the word ‘rapport’ create an interesting and exciting poster that depicts the notion of rapport. Though the contest is only open to Rapport employees, you can still get in on the fun. Maybe you can help too by sharing with us What Does Rapport Mean to You? Continue reading

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Your Marketing Plan was a Waste of Time… if it Lives in a Drawer.

We can write strategies and plans to our heart’s content, but if they don’t translate to action, there’s no point. On the other hand, action without strategy and planning is scattered and much less effective. It seems like a lot of work, but once you get it going, get into a groove and start seeing results, it’ll get easier and easier. And remember, you’re not alone. Continue reading

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Creating a small town buzz in the Big City

It’s easy to connect with others in a close knit community like the Sunshine Coast where everybody knows each other and small businesses thrive on word of mouth referrals. However, building rapport in a big cosmopolitan city is a much harder task. But that is exactly what a young graphic designer named Faith Seekings did. President and Creative Director of Rapport Communications & Design Inc., a boutique graphic design and communication firm in the heart of Toronto’s historic district, Seekings has created a buzz in the entrepreneurial community. Continue reading

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What Does My Brochure Have to do With My Website?

Top five ways to ensure your marketing tools are working optimally. 1. Draw them up as a map with your goal (i.e. call for meeting) at the centre so you can visualize going from one to the next through the prospects’ eyes.
2. Establish basic strategy, like target audience and what you stand for up front, it will really help guide you when adding pieces down the road.
3. Every time you add a piece check that it’s consistent brand-wise with other marketing tools. Think design – colours, fonts and basic grid layout. Also think messaging, the way you talk about the company and it’s value proposition.
4. Ask yourself what you want prospects to do once they’ve seen the piece (i.e. call you, go to website, Tweet about you). Does it encourage them to do it? Can you make it more purposely drive prospects to the next part, or more parts of your funnel?
5. One of the best ways to maintain a strong map is to have all pieces worked on by the same person or group. That means, find a marketing company to help that understands your business and goals, who you work well with and can do it all so you aren’t bouncing from supplier to supplier, or doing it yourself. Continue reading

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What Are Proprietary Websites?

Proprietary websites are built with closed-source technology that the developer owns and controls. You essentially license it and often continually pay for access to it, and that access is very limited. Continue reading

Posted in Full Service Marketing, Never Stop Learning, Web Development | Tagged , , , , | 1 Comment

Creating a tagline for Toronto…

I was recently approached by fellow branders; Ken and Ian from Blueprint with a fun opportunity. Blueprint approached five Toronto agencies including us, with less than five days to deliver. See ours and the others in the full article here: http://bit.ly/b63PX4 Which is your favourite? Continue reading

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Opportunities Tech Firms Are Missing in Their Marketing

Most tech firms put a lot of emphasis on their technology, and not enough or zero on the service that goes with it. Many treat service as an after-thought, as an unimportant bit of data. By doing this they’re missing out on a chance to differentiate themselves and including sales-talk that’s meaningful to the end-user. Continue reading

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What to Expect: Turn-around on Website and Design Projects

The answer to ‘how long do they normally take’ can be as varied as the different types of projects and unique elements required – especially website design and development. Start by identifying key delivery dates, then build backwards to identify key milestones. Your full service design and marketing firm should know from experience how long projects typically take, and lead the way. The key is to discuss it all at the outset of a project, and make sure both sides agree to comfortable schedules. Continue reading

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Web Design VS Web Programming

The different kinds of suppliers in the website building industry have a lot of clients labouring under a serious misconception. The misconception lies in the term ‘web design’ vs ‘web programming’. Web programming companies serve a great purpose on complex sites with their deep technical knowledge. Web designers skills revolve around design, communication and brand, on and beyond the web. Continue reading

Posted in Brand Management, Full Service Marketing, Web Development | Tagged , , , , | 2 Comments

Top Marketing Challenges of B2Bs

B2Bs Have a LOT More Competition Think about how few soft drinks struggle for market-share compared with how many accounting firms, IT support or financial services companies compete in just one city. Differentiation for the B2B company is a daunting … Continue reading

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