Tag Archives: Graph

Top Marketing Challenges of B2Bs

B2Bs Have a LOT More Competition Think about how few soft drinks struggle for market-share compared with how many accounting firms, IT support or financial services companies compete in just one city. Differentiation for the B2B company is a daunting … Continue reading

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Diversifying with Consistency

Your marketing efforts should be spread across a few different communication channels to better your chances of effectively reaching your target audience. Sounds pretty obvious, doesn’t it? Just common sense. Create a brochure, place an ad here, send an e-newsletter … Continue reading

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