Tag Archives: full service marketing
We find that often once the ideal is defined, clients are reluctant to gear marketing to them. The reason is that occasionally a great client/customer comes along that does not fit into the definition, and they’re afraid of pushing them away by focussing marketing efforts on the definition. Focus on attracting what you want and the rest is gravy. Continue reading
If you want to create a website that is strategically smart AND helps you get better search engine (Google) rankings, we have come up with 10 things you should do to make your website a success. This list is a … Continue reading
Today’s consumers, whether they fall into the B2B or B2C category, have an extremely well-developed sense of what constitutes appealing design. And while they cannot always articulate what it is about a well-designed piece of communication or campaign that attracts their attention and interest, they know what they like, and more importantly they know, and tend to avoid what they don’t like. Continue reading
I know in my last blog I said content didn’t have to change for mobile, but it warrants consideration. Ideally you’d only update content in one place and see it magically appear across-the-board, but you might consider the opportunities afforded by the different behaviours of mobile surfers. Continue reading
Common wisdom in the sophisticated world of B2C marketing is “If you build something without fully understanding what the customer wants, you are probably not going to sell as much of it as you like”. Continue reading
The biggest reason is the sheer proliferation of smart phones. Millions of Canadians are using smart phones for more than texting and talking and the number grows every year. You can surf on regular cell phones, but smart phones have made it a much better experience. Continue reading
Client service excellence isn’t about doing what no one else can do; it’s about doing what anyone can do, but doesn’t. – Leo Bottary, Vice President, Public Affairs at Vistage International This statement is a good summation of the attitude … Continue reading
The QR code is all about helping you deepen your relationship with your customers by providing them with instant mobile access to the information you want them to have, without their need to be sitting at a computer.
QR codes are intriguing when spotted and give instant gratification – no need to remember the URL for later. Continue reading
It’s not uncommon to go to different partners for different marketing needs. What’s the harm in that? Well… depending on the circumstances the harm can be wasted time, wasted money, wasted impact and lost opportunities. All the things a successful business does NOT want.
Clearly, large organizations with entire departments that take care of websites, advertising, social media, etc., often need different vendors for each of these services. The key is they have professional Marketing Coordinators to manage it all. But for most organizations, that role doesn’t exist and one vendor is the right approach. The advantage is strategic focus, less time required from you, deep commitment and value and oftentimes, a firm that is as committed to your success as you are. Continue reading