Professional services firms are full of subject matter experts that can gain interest and help clients and prospects by blogging about the things that their clients care about. Except those same experts are often getting paid $500- $1,000 an hour (or more) to do client work. And if the marketing budget includes internal time…things can get really expensive, quickly. Or if the professionals in the firm don’t think blogging helps build business, the challenges can be even greater. Continue reading →