To me, the development is the easy part. About 90% of websites are pretty straightforward – versus a bank with a zillion customer logins, high security, connecting to huge systems, etc. With great tools like WordPress – which we’re using a lot – most sites don’t need to be built by a specialty firm, just a good coder. It’s so 2005 to think only web developers can create websites. Any truly full-service communications company should be able to incorporate websites and digital marketing into your plan and make them work hard for you. Continue reading →