Tag Archives: All-inclusive Marketing

Social Media: How Much of it is Hype?

There’s been a lot of hype around adding social media to a company’s marketing plan. But, before you jump in, investigate how your target audience is really using it (or not) so that, like all other marketing efforts, you’ll find the best way to get the most impact. Continue reading

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Website Strategy Integrating Social Media

Should website strategy be driven by social media, or should your social media activities drive your website strategy. Web 3.0 is very inspired by social media. See how the two can be integrated nicely. Continue reading

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Why the Huge Range in Web Design & Development Pricing?

Proposals on web development can vary enormously depending on the kinds of web development companies you are asking to quote, from freelancers to huge specialists. Continue reading

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How To Make Your Blog Enticing to Robots and Humans Seminar Recap

We had a great seminar Thursday February 4th with Rob Campbell of Smojoe. There was a lot of information to take in, which may have made it a little overwhelming for some. Here’s a handy recap: Blogs are a great … Continue reading

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How to Set a Marketing Budget in a Mid-sized B2B Company

Setting a marketing budget is the best way to keep control of your marketing dollars and plan cash-flow for the upcoming year. However, it’s very common for mid-sized and even large companies not to have one at all, but it … Continue reading

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The Right Time to Rebrand?

You started a business a few years ago, maybe just testing the waters. When just starting ‘marketing budget’ is not in your vocabulary, but know you need basic tools like a website and business cards. So, you get them done … Continue reading

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Think of Your Marketing Tools Like a Journey to a Sale

When we start from the beginning with a new client we create a number of pieces at once. But as a brand matures, marketing tools are often created one item at a time. This can be a problem if we … Continue reading

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Professional Uses of Social Media Recap

Laurie Dillon Schalk did a seminar Dec 3, 09 for the Rapport community at the National Yacht Club in Toronto, on professional uses of social media. It started with an educating introduction into the rise of social media, the different … Continue reading

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Getting Your Marketing Done

Throughout my years in business I have noticed some clients have more difficulty than others in getting their marketing done. What seems like a small bit of feedback takes months. One in particular teases me and himself for my having … Continue reading

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Finding Clarity

At Rapport we do a brand positioning session where we ask clients a number of questions about what they actually do, their ideal clients, how they find them, their goals, what makes them different. We go through lists of words … Continue reading

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