Faith Seekings
Bill Tibbles
Terri Carson
Tom McGall
Tag Archives: All-inclusive Marketing
Building a Great Team with Rapport
Hiring – especially for the first time – can be one of the scariest moves as an entrepreneur. Rapport currently has nine crew on top of me, and the dog. I’ve had a lot of experience with this and, though was lucky to find really great people, learned a few things along the way.
– Try prospects out on a project or two before committing.
– Define the need/position first, then find the right person.
– Personality and ‘fit’ into culture is as important as skill.
– Be open to them doing things differently then you and let them shine. Continue reading
Common Marketing Challenges of B2B Marketers – Part I
Some may argue that B2B companies often have a limited number of organizations that they can sell (or market) to, so they don’t require big budgets. Versus companies that are selling to the masses, it is true B2B marketers don’t require big budgets. However, the argument here is not for creating big budgets, but for allocating budgets that are big enough to allow your organization to “out shout” the competition. Continue reading
Social Media – How to Separate Personal From Business.
To help keep your company and it’s employees professional use of social media separate from personal, start with a plan so everyone has a clear picture of what you are trying to accomplish. Continue reading
Top 10 Elements Often Lacking in Marketing Materials.
Many marketing tools are missing some basic things that can make a huge difference. How many of them are lacking in yours? Continue reading
How to Ask for Feedback
We encourage clients to run their marketing materials by an advisory board or, even better, ideal clients at a not too early stage. However, if you simply say “what do you think” the question is too open-ended. The breadth of feedback can be overwhelming and have you needlessly second-guessing yourself. Here are some tips on how to get the most useful input. Continue reading
Marketing To Women. Contrary To Popular Male Belief, There Really Is A Difference
Marketing to women, There are ten top tips, in which you will find as you read through it is, there is a high level of interconnectivity between all of these characteristics. Continue reading
What It Takes To Be Creative
To be creative it takes inspiration, teamwork with multiple creative specialists and understanding the principles of sales. Bill discusses how Rapport covers this as a full-service business-to-business graphic design and marketing firm in Toronto. Continue reading
The Accidental Entrepreneur
I didn’t set out to build the graphic design and marketing firm I have now, I was just looking for a job. Life had thrown me a detour and I found something even better. Continue reading
Where Do I Start When Creating a Brand Message?
A lack of consistency in marketing tools can create large gaps and even stop the trek through your marketing, on the way to your pre-sale action step. However, many businesses don’t know where to even begin identifying and building their brand character. Besides hiring pros, there are a couple things you can do internally to get an idea of the right direction. Continue reading
Website Strategy Integrating Social Media Part II
Consider social media activities not just part of your web strategy, but overall strategy. Like all the pieces of your marketing map, when moving from one thing to the next there are many opportunities to strengthen that connection. When moving from Twitter to your website, what do they see when they land that creates continuity? Continue reading
