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Category Archives: Uncategorized
Using Dragon Dictation for Quick Blog Writing
Using dictation removes all the typing and allows free flow of thought, but it still relies on writing in the sense of verbally expressing thoughts in a coherent and compelling way. Some people simply aren’t comfortable or able to do this on demand. Even I find it a bit challenging. Thankfully, Dragon Dictation seems to ignore the ums and ahs (had to add manually here). Continue reading
Guest Blog: “Language and legal follies”
It is always a challenge to develop a Brand name that won’t offend or annoy at least one human being somewhere on this planet. But your first linguistics checks should be done against your native language. Not only is there an infinite and growing amount of slang you probably don’t know about, you simply never know how someone might interpret your potential name. Continue reading
Build a Great Team to Get More Stuff Done By Doing Less.
We have geared our entire modus operandi to helping our clients get things done, their marketing in particular.
Not just for the sake of ticking them off their to do list. But for the sake of building their customer relationships, creating awareness, tying up loose communication ends, taking advantage of tactical opportunities…in short, whatever is require to move their business forward. Continue reading
If you can’t measure it, are you wasting your money?
Research scientists have a saying—“if you can’t measure it, you can’t count it.” No assumptions, guesswork or spidey sense—either you have the data to back your claim, or you don’t make it. Should the same principle apply to your marketing efforts?
Yes, mostly, but with some caveats.
Marketing ROI draws its conclusions using measures that are quantitative—how many, how much—as well as qualitative—what did people feel, experience. Continue reading
10th Anniversary Part V: There’s No Substitute for Good Back-end Web Development
First and foremost Rapport is a design firm – we want everything to look great and communicate how it’s intended to. There are tools that let designers build websites, but when you want to do something complicated, you really need great back-end web development so it’s stable, well tested, thought out, a progressive solution and lasts a few years. Continue reading
Website Videos: A New Way to be Found Online
Ignore DAO marketing at your peril! When properly set up, search engines pick up your web content in all forms that isn’t text-file based: videos, animation, podcasts, message boards, maps, images. Putting a video on your website, for example, can seriously increase your search visibility and ranking position. Continue reading
Blog Posts versus White Papers
Should blogs replace white papers? We think not because they serve two different purposes. And, when done well, would have very different structures and content.
Blogs are good for up-to-date breaking news, “how-to” advice and opinions. They’re also good at promoting a discussion among a group of prospects, creating a “buzz” that keeps the sales decision in front of your customer. White papers, on the other hand, contain solid research and valuable info, not just opinions. When well done, they are persuasive essays, critical for selling something that’s complex and/or involves a larger investment. Continue reading
Make Your Tradeshow a Sales Success!
Lots of companies make what I would call half-hearted attempts at tradeshows thinking they’ll just test the waters. They get a not-so-great response and feel it’s not worth it, they’ll never do it again. They may be missing out on some great opportunities. If you’re going to try it, follow these five steps. Do so as professionally as possible, it’ll make the pay-off on the overall investment much higher. Continue reading
How do you know you’re doing enough marketing?
Having a plan allows you to not only reassure yourself you are doing enough, but also support the sales team by making sure they have what they need and they are using their tools effectively. Continue reading
The 10 Laws of Website Creation in 2011
If you want to create a website that is strategically smart AND helps you get better search engine (Google) rankings, we have come up with 10 things you should do to make your website a success. This list is a … Continue reading
