Category Archives: Tradeshows

Tradeshow Design – the booth is Just the Beginning

Venturing into the world of tradeshows can be an expensive experiment if you’re not prepared to optimize it. Many are blown away by the cost of just participating and focus on the space they need to fill – tradeshow design. … Continue reading

Posted in Brand Management, Marketing Strategy, Tradeshows | Tagged | Leave a comment

Make Your Tradeshow a Sales Success!

Lots of companies make what I would call half-hearted attempts at tradeshows thinking they’ll just test the waters. They get a not-so-great response and feel it’s not worth it, they’ll never do it again. They may be missing out on some great opportunities. If you’re going to try it, follow these five steps. Do so as professionally as possible, it’ll make the pay-off on the overall investment much higher. Continue reading

Posted in Branding and Design, Marketing Strategy, Never Stop Learning, Tradeshows, Uncategorized | Tagged , , , , | Leave a comment