Category Archives: Social Media Marketing
Marketing and sales were always told “you have to work together”. But there’s a new name in town – known by various titles such as Social Media Manager. Smart companies these days are making sure they integrate all three critical roles into their sales process. Continue reading →
Ignore DAO marketing at your peril! When properly set up, search engines pick up your web content in all forms that isn’t text-file based: videos, animation, podcasts, message boards, maps, images. Putting a video on your website, for example, can seriously increase your search visibility and ranking position. Continue reading →
Should blogs replace white papers? We think not because they serve two different purposes. And, when done well, would have very different structures and content.
Blogs are good for up-to-date breaking news, “how-to” advice and opinions. They’re also good at promoting a discussion among a group of prospects, creating a “buzz” that keeps the sales decision in front of your customer. White papers, on the other hand, contain solid research and valuable info, not just opinions. When well done, they are persuasive essays, critical for selling something that’s complex and/or involves a larger investment. Continue reading →
Having a plan allows you to not only reassure yourself you are doing enough, but also support the sales team by making sure they have what they need and they are using their tools effectively. Continue reading →
A way-back play-back. I am converting some old articles to blogs but I can’t even update this one. Read on and see how much has changed (or not) in less than four years. Thursday March 26, 2009 Rapport hosted a … Continue reading →