Category Archives: Mobile Marketing
Some look like mini versions of the full site, but some completely break, especially older websites and Flash (on iThings). You may think people aren’t looking at your site on mobile devices but that’s absolutely wrong. Statistics show that smartphones are outnumbering plain cell phones by huge quantities now. How Can You Get Mobile Friendly Without Redoing the Whole Site? Continue reading
Both mobile as a new medium, and a much deeper expectation of websites by very sophisticated users, means designers have to think in new dimensions, the experience and journey of the user being key. Continue reading
I know in my last blog I said content didn’t have to change for mobile, but it warrants consideration. Ideally you’d only update content in one place and see it magically appear across-the-board, but you might consider the opportunities afforded by the different behaviours of mobile surfers. Continue reading
The biggest reason is the sheer proliferation of smart phones. Millions of Canadians are using smart phones for more than texting and talking and the number grows every year. You can surf on regular cell phones, but smart phones have made it a much better experience. Continue reading
The QR code is all about helping you deepen your relationship with your customers by providing them with instant mobile access to the information you want them to have, without their need to be sitting at a computer.
QR codes are intriguing when spotted and give instant gratification – no need to remember the URL for later. Continue reading