Category Archives: Marketing Strategy
The 80/20 Factor: in a nutshell, it states that at any given time in our industry, 80% of design and communications will not be as strategically correct or well executed as the smaller 20% of work that is truly relevant and appealing to its target audience. The communications people who are able to achieve and help clients benefit from high calibre communications are a rare breed. Continue reading
Lots of companies make what I would call half-hearted attempts at tradeshows thinking they’ll just test the waters. They get a not-so-great response and feel it’s not worth it, they’ll never do it again. They may be missing out on some great opportunities. If you’re going to try it, follow these five steps. Do so as professionally as possible, it’ll make the pay-off on the overall investment much higher. Continue reading
You decide to spend on a Pay Per Click campaign. Key phrases well chosen, ads artfully written for that small space. Best time of day to have the ads show up selected. You monitor, nurture and tweak as you watch the reports.
The reports say that lots of people are clicking-through, but you aren’t getting conversions. You’ve figured out your metrics and feel that out of X click-throughs at least Y should be getting in touch. But no one is – what’s happening? Continue reading