Category Archives: Marketing Strategy

What kind of creative services do you need?

There are many different firms out there providing different levels and styles of creative services. Instead of being sold on a firm’s benefits or portfolio and hammering them into your situation, figure out realistically what you need, then find the … Continue reading

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Building a Foundation for Marketing Your Service

Before leaping into the creative, when it comes to marketing your service there are several key questions to ask yourself that will reveal the best methods for marketing your service, developing a creative brief, creating the guidelines to keep things … Continue reading

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Your Digital Marketing Strategy; Are you there yet?

With all the trend reports talking about the age of digital marketing strategy, many companies are asking, “should we be doing more?” or even if they’re in the digital game. The first thing to remember is “digital marketing strategy” should … Continue reading

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Tradeshow Design – the booth is Just the Beginning

Venturing into the world of tradeshows can be an expensive experiment if you’re not prepared to optimize it. Many are blown away by the cost of just participating and focus on the space they need to fill – tradeshow design. … Continue reading

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Atlas Polar

Rebranding, Advertising Campaign, Identity & Website Design atlaspolar.com

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Good Old Fashioned Customer Appreciation

Successful business never, ever underestimates the power of customer appreciation—even the simplest of gestures. What better time of the year to tell your customers why they’re special than in December when everyone is spreading good cheer, regardless of what they are celebrating. Continue reading

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I thought we had a plan?

Spending time and money on a marketing plan is a good idea for three main reasons: Commitment to what you are doing and when Assigning responsibility for making those things happen Knowing how much it will cost and how you’ll … Continue reading

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Sell More to the People Who Already Love You

Our existing and past customers already believe in us, but just may not know what else we can do for them. Dedicate a marketing effort to making sure they know your depth, and keep you top of mind. The late, great Fred Crean built a business on the conviction that it costs up to 4X more to win new clients than to sell more to existing clients. Continue reading

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If you can’t measure it, are you wasting your money?

Research scientists have a saying—“if you can’t measure it, you can’t count it.” No assumptions, guesswork or spidey sense—either you have the data to back your claim, or you don’t make it. Should the same principle apply to your marketing efforts?
Yes, mostly, but with some caveats.
Marketing ROI draws its conclusions using measures that are quantitative—how many, how much—as well as qualitative—what did people feel, experience. Continue reading

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10th Anniversary Part I: Clients want design that builds business!

You hire a creative firm for one main reason – to improve your business. Whether it’s a design firm, a full service marketing company, ad agency or web development firm, you are looking to increase business, your market share. That being said, the prettiest, coolest, wittiest most clever creative work does you no good if it’s not aligned with business objectives and lead prospects to take action. Continue reading

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