Category Archives: Marketing Agency Toronto

Great Design & Communication Is All About the People

The 80/20 Factor: in a nutshell, it states that at any given time in our industry, 80% of design and communications will not be as strategically correct or well executed as the smaller 20% of work that is truly relevant and appealing to its target audience. The communications people who are able to achieve and help clients benefit from high calibre communications are a rare breed. Continue reading

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Blog Posts versus White Papers

Should blogs replace white papers? We think not because they serve two different purposes. And, when done well, would have very different structures and content.

Blogs are good for up-to-date breaking news, “how-to” advice and opinions. They’re also good at promoting a discussion among a group of prospects, creating a “buzz” that keeps the sales decision in front of your customer. White papers, on the other hand, contain solid research and valuable info, not just opinions. When well done, they are persuasive essays, critical for selling something that’s complex and/or involves a larger investment. Continue reading

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Should B2Bs Think About Mobile Websites? Part I

The biggest reason is the sheer proliferation of smart phones. Millions of Canadians are using smart phones for more than texting and talking and the number grows every year. You can surf on regular cell phones, but smart phones have made it a much better experience. Continue reading

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Building Rapport Through Excellent Account Management

Client service excellence isn’t about doing what no one else can do; it’s about doing what anyone can do, but doesn’t. – Leo Bottary, Vice President, Public Affairs at Vistage International This statement is a good summation of the attitude … Continue reading

Posted in B2B Marketing, Building Rapport, Full Service Marketing, Marketing Agency Toronto, Uncategorized | Tagged , , , | 1 Comment