Category Archives: Full Service Marketing

The Lost Art Of Caring About Your Clients.

Do you have genuine rapport with your communications suppliers? If you do, then you’re lucky. Because a great many marketing people are not really happy with their suppliers. And while there are many reasons for this unhappiness, a lot of it generally has to do with the people side of things. Continue reading

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10th Anniversary Part II: Big, Complex Projects

We Can Do Big, Complex Projects Really Well

Every time Lisa here hands me a back-up DVD of completed projects for my home collection, I’m amazed at the variety, volume and quality of work we’ve done. Over the past two-three years we’ve had the honour of doing some much more complex projects, with multiple pieces and deadlines. Continue reading

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When’s a Good Time to Redo Your Website? Part V

People are looking at your website on a mobile device. Your site should at least work properly. I’ve seen many that are just mini versions of the full site, but I’ve seen some that don’t work at all, look completely broken. The best mobile websites are not just scaled down versions of their big brothers, but redesigned for the medium. The images are often minimized or deleted, the navigation may take up the whole screen as a list, or made to look like navigating an app looks. It’s simplified. Continue reading

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When’s a Good Time to Redo Your Website? Part IV

Since the dawn of websites people have complained about the monthly contracts, cost and time lag of needing to get their web developers to make the smallest change to their sites. Until just a few years ago creating an environment where non-coders could easily update their website content required custom building of wysiwyg editors. That was expensive, especially if you had to integrate it with some special functionality. Now there are many great platforms to build on that make it much easier… Continue reading

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When’s a Good Time to Redo Your Website? Part III

Everyone can be an author now, no one wants to be broadcast to anymore, everyone wants to share theirs’ and read others’ opinions these days. Simple brochure sites that people just read through to see how great you are just don’t cut it anymore. Visitors expect more from their experience now and that can be done quite simply. Continue reading

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Building a Strong Brand

Brand is reflected in every interaction the outside world has with your company. It’s the emotional connection your audience has with your company. Building a really strong brand takes a lot of work. Any designer worth their salt can create a nice looking logo, but that won’t get far on its own. Continue reading

Posted in Brand Management, Branding and Design, Building Rapport, Business Growth and Change, Full Service Marketing | Tagged , , , , | 1 Comment

When’s a Good Time to Redo Your Website? Part II

B2Bs have been skeptical about the importance of being found on Google since the dawn of Google. They assume their website is an online brochure that only gets looked at by those who already know them, or have been referred to them and are just doing research. Not true any longer. Being findable is a minimum requirement.

There’s simply being findable (ex: not all Flash) and then there’s optimization. Continue reading

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When’s a Good Time to Redo Your Website? Part I

Content and Design is Out of Date
Content includes all information on your site – text, photos, links, news, etc. Is it time to update information about the company, staff photos? Are you offering new services or products that are not shown yet? You may have links to other resources that don’t work anymore, or more to add. A website with news from two years past always looks neglected and uncared for. Continue reading

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Design – More Important Than Ever

As part of our tenth anniversary, we reflect on things that have changed most in the past decade. What stands out (not surprisingly) is the digital revolution and the reduced call for print design. Some may think production now belongs … Continue reading

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Celebrating Ten Years… Back to Basics

Rapport celebrates it’s tenth anniversary this March which, of course, inspires much navel-gazing. I have been thinking about what got us here. What are we best at? Look how much has changed in the last 10 years! How we can continue building on that success in this changing world? Continue reading

Posted in Branding and Design, Building Rapport, Business Growth and Change, Full Service Marketing | Tagged , , , | 3 Comments