Category Archives: Building Rapport

10th Anniversary Part V: There’s No Substitute for Good Back-end Web Development

First and foremost Rapport is a design firm – we want everything to look great and communicate how it’s intended to. There are tools that let designers build websites, but when you want to do something complicated, you really need great back-end web development so it’s stable, well tested, thought out, a progressive solution and lasts a few years. Continue reading

Posted in Building Rapport, Never Stop Learning, Online Strategy, Uncategorized, Web Development | Tagged , , , , | 2 Comments

10th Anniversary: Top Ten Things Learned, Part IV

I know from our own experience that nothing beats people talking about you and telling people who trust them they should consider hiring you. However, the referred prospects need to see for themselves that you live up to the positive words of your referral source. They need to see a website and perhaps other marketing tools that confirm your legitimacy, professionalism and provide a bit
more information – understand what you can do for them. Continue reading

Posted in B2B Marketing, Brand Management, Building Rapport, Never Stop Learning | Tagged , , , , | Leave a comment

Avoiding Scope-creep on Web Projects

Scope-creep is when requests for changes or additions grow outside the requirements and price of the original project agreement. Website projects are the most susceptible to this. It can be simple as extra pages or complicated like adding a login area. The resulting problem isn’t just financial, but often delays. Why? And what can we do about it? Continue reading

Posted in Building Rapport, Online Strategy, Web Development | Tagged , , , | 2 Comments

10th Anniversary Part III: Always Make Time for Proofing and Testing

Always Make Time for Proofing and Testing. When a client needs something in a rush from us we always manage to make it work. It’s not a regular habit, but things get forgotten or come up last minute. It can be a little stressful as both sides drop other things and rush to get it done. But, no matter how rushed, you must make time for proofing and testing. Continue reading

Posted in Branding and Design, Building Rapport, Marketing Agency Toronto, Never Stop Learning, Web Development | Tagged , , , | Leave a comment

10th Anniversary Part II: Big, Complex Projects

We Can Do Big, Complex Projects Really Well

Every time Lisa here hands me a back-up DVD of completed projects for my home collection, I’m amazed at the variety, volume and quality of work we’ve done. Over the past two-three years we’ve had the honour of doing some much more complex projects, with multiple pieces and deadlines. Continue reading

Posted in Advertising in Toronto, Building Rapport, Full Service Marketing, Marketing Agency Toronto, Never Stop Learning | Tagged , , , | 1 Comment

10th Anniversary Part I: Clients want design that builds business!

You hire a creative firm for one main reason – to improve your business. Whether it’s a design firm, a full service marketing company, ad agency or web development firm, you are looking to increase business, your market share. That being said, the prettiest, coolest, wittiest most clever creative work does you no good if it’s not aligned with business objectives and lead prospects to take action. Continue reading

Posted in All-inclusive Marketing, B2B Marketing, Brand Management, Building Rapport, Marketing Strategy | Tagged , , , , | Leave a comment

Building a Strong Brand

Brand is reflected in every interaction the outside world has with your company. It’s the emotional connection your audience has with your company. Building a really strong brand takes a lot of work. Any designer worth their salt can create a nice looking logo, but that won’t get far on its own. Continue reading

Posted in Brand Management, Branding and Design, Building Rapport, Business Growth and Change, Full Service Marketing | Tagged , , , , | 1 Comment

Design Challenge: Understanding and Optimizing the Experience

Both mobile as a new medium, and a much deeper expectation of websites by very sophisticated users, means designers have to think in new dimensions, the experience and journey of the user being key. Continue reading

Posted in Building Rapport, Mobile Marketing, Online Strategy, Web Development | Tagged , , , , | Leave a comment

Design – More Important Than Ever

As part of our tenth anniversary, we reflect on things that have changed most in the past decade. What stands out (not surprisingly) is the digital revolution and the reduced call for print design. Some may think production now belongs … Continue reading

Posted in Building Rapport, Full Service Marketing | Tagged , , , | Leave a comment

Celebrating Ten Years… Back to Basics

Rapport celebrates it’s tenth anniversary this March which, of course, inspires much navel-gazing. I have been thinking about what got us here. What are we best at? Look how much has changed in the last 10 years! How we can continue building on that success in this changing world? Continue reading

Posted in Branding and Design, Building Rapport, Business Growth and Change, Full Service Marketing | Tagged , , , | 3 Comments