Category Archives: Building Rapport

When to Use Creative Design Services

There are many different kinds of marketing-category firms out there, making it tough to decide which kind is right for your needs. Choosing wrong could mean you’re paying too much for services you don’t need, or being under-serviced by a … Continue reading

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Getting What You Need from Graphic Design Agencies

Marketing Directors often say finding great graphic design agencies to work with is really difficult. It starts with the painful learning curve and wanting to reinvent the wheel. Additional complaints include slow responsiveness, lack of communication and attention to detail, … Continue reading

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8 Tips for Choosing a Design Firm

How to choose a marketing or design firm, and what to expect. Working with creative people is different than working with many business consultants or suppliers. They typically dress and act more casually and express themselves more colourfully. They also … Continue reading

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Getting it done. What’s holding you back?

What marketing pieces are sitting “in limbo” at your company? Do you have a website that needs re-doing—perhaps in the works but not complete? A direct mail campaign stuck in “creative”, a social media strategy you haven’t implemented, a tag … Continue reading

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Pollution Probe 2011 Clean Air Commute

Advertising Campaign, Event Packaging, Marketing & PSA Videos

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OnBusiness – The Signal Group

Branding, Marketing Package and Website Design

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Guest Blog: “Bootylicious and BlackBerry Jam”

Your Brand is unique. Your name should be too. So please don’t add to the infinite number of names that copycat Apple’s system of names starting with i. Same goes for anything ending in -ia, -opia, –licious or –city, which were inspired by the likes of Expedia, Fruitopia, Bootylicious and Travelocity, but have now been done. To death. They’re just not differentiating anymore. If you have any names like these on your shortlist, cross them out or risk sounding stale and contrived. Continue reading

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10th Anniversary Part VI: Survived a rebrand and a merge

Two major changes occurred in this company within months, and while we transitioned beautifully, they had their challenges and had to be approached carefully. Lesson learned: Don’t be afraid of change but plan, plan, plan. Continue reading

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Build a Great Team to Get More Stuff Done By Doing Less.

We have geared our entire modus operandi to helping our clients get things done, their marketing in particular.
Not just for the sake of ticking them off their to do list. But for the sake of building their customer relationships, creating awareness, tying up loose communication ends, taking advantage of tactical opportunities…in short, whatever is require to move their business forward. Continue reading

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The Lost Art Of Caring About Your Clients.

Do you have genuine rapport with your communications suppliers? If you do, then you’re lucky. Because a great many marketing people are not really happy with their suppliers. And while there are many reasons for this unhappiness, a lot of it generally has to do with the people side of things. Continue reading

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