Category Archives: Branding and Design

Graphic Design Versus Web Design

I am having déjà vu because I think we wrote about this a few years ago. However, so much as changed since then. What hasn’t changed is the divide between the two disciplines and the effect on clients’ marketing, which … Continue reading

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Discovering Your ‘Brand’

How to build stability and growth for your company’s services. Brand is the emotional connection between a company and its clients. More than just a logo, brand is reflected in everything you do, across every mode of communication. Consider one … Continue reading

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If Content is King Graphic Design is Queen in Toronto

One of the biggest marketing challenges today is coming up with high quality content. A result is many people underestimate the importance of graphic design, especially in a city like Toronto. I visited a prospect who has been doing all of … Continue reading

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Pollution Probe 2011 Clean Air Commute

Advertising Campaign, Event Packaging, Marketing & PSA Videos

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Ira Smith Trustee & Receiver Inc.

Rebranding, with website and launch party irasmithinc.com

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Howie, Sacks & Henry

2010 Year’s Campaign, Event Packaging, Marketing & Website Design

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Celestial Delights

Rebrand, Identity, Print & Packaging Design

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Adobe Systems Inc.

Advertising, eMarketing, Signage & Print Design www.adobe.com

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Junior Chamber International (JCI)

2011 JCI World Conference Campaign www.jci.cc

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Guest Blog: “Bootylicious and BlackBerry Jam”

Your Brand is unique. Your name should be too. So please don’t add to the infinite number of names that copycat Apple’s system of names starting with i. Same goes for anything ending in -ia, -opia, –licious or –city, which were inspired by the likes of Expedia, Fruitopia, Bootylicious and Travelocity, but have now been done. To death. They’re just not differentiating anymore. If you have any names like these on your shortlist, cross them out or risk sounding stale and contrived. Continue reading

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